The Welcome to Cricket Parade celebrates each and every Cricket customer with their own personalized virtual parade. Every experience has customizable floats, a marching band, a blimp and, like any parade worth its confetti cannons, a hot-rod. It’s an entirely new way to make our customers smile for choosing Cricket. 

To maximize interaction and social sharing, we’ve laid out the green carpet at numerous touch-points. New customers will receive a link to CricketParade.com in their welcome text. All of Cricket Nation will see their custom Welcome to Cricket Parade waiting for them in the hero banner of the My Cricket App. And we’ll be showing it off on our owned social channels, directing everyone to the URL.