THE CHALLENGE:

Revitalize a brand stuck in long-term stagnation by revolutionizing the model for how the brand connects to the modern mindset and media behavior of today's youth.

THE IDEA:

Through social listening and behavioral analytics, Jolly Rancher identified every sucky conversation and pushed out hyper contextual and targeted content.

THE BRINGING THE IDEA TO LIFE:

When the daily grind sucks, Jolly Rancher reminds you to #KeepOnSucking.

THE RESULTS:

With a business in stagnation for 4-years, this campaign restored Jolly Rancher's core, igniting double digit growth of hard candy sales in just 11 months.