Petco: The Social Boycott

What is the Social Boycott?

A movement using Petco's owned, partner and influencer channels to help educate consumers on Petco's new stance on nutrition by asking them to post a picture of their pet with their backs turned to the camera using the hashtag #TurningOurBacks. 

Our Goal

Perpetuate the Petco-pet parent relationship through direct engagement & demonstration of Petco’s mission of removing artificial ingredients from shelfs.