Kit Kat Halloween

As the ultimate break advocate, Kit Kat’s goal was to help Mom during one of the most manic times of the year — Halloween! We launched a cohesive Halloween campaign across TV, OLD, paid and organic social to showcase our lovable talking pumpkin, Jake, and feature him at the forefront of all Kit Kat conversations.

We used organic in-feed content, Instagram stories, custom 1:1 Jake response templates and sent surprise & delight Jake-O-Lantern replica’s to influencers - generating 758K owned impressions and 25K engagements. We also drove a 76% increase in average daily brand mentions within October vs. Q2 in 2018, keeping Kit Kat top of mind amongst consumers during the spooky holiday.